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Brand Strategy with Logo Packages
Brand Strategy,
Brand Identity, Social Media,
Website Design,
Merchandise Design

Client: Ragtime Treats

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Ragtime Treats, a charming ice cream truck in Canby, Oregon, sought a brand identity that embodied their love for music and ice cream. Their goal was to create a playful, retro-inspired look that captured the joy of their unique offerings and appealed to kids, families, and music enthusiasts alike.

We began with Brand Strategy, identifying their mission: to bring smiles to the community through sweet treats and musical nostalgia. Their personality—vibrant, whimsical, and family-friendly—drove the design direction. The resulting brand identity blends bright, cheerful colors with lively custom illustrations and typography inspired by early 1900s ragtime music, evoking a sense of fun and nostalgia.

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The deliverables included a versatile logo suite, illustrated patterns, and playful, vintage-style characters that bring the brand to life. These elements were applied across merchandise such as t-shirts, hats, and stickers, as well as ice cream truck graphics and social media templates. To further enhance their presence, I designed a website that captures the brand’s whimsical spirit while providing practical functionality, like tracking the truck’s daily stops.

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Since the project’s completion in June 2023, Ragtime Treats’ bold and joyful branding has made them a standout favorite in their community. The visual identity not only attracts kids and families but also resonates with music lovers, ensuring Ragtime Treats leaves a lasting impression wherever their truck rolls.

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© 2022 by Emily Prall

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