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Gorgeous Gorgeous Girls Watch F1 T-Shirt
date. 2022
This multi-media campaign was created to reach and develop a female audience for F1 racing in the United States. The centerpiece of the campaign is a dynamic t-shirt design. A repeating design was used to create anticipation and excitement for the final message. Retro feminine fonts, a combination of muted and bold colors, and soft quality materials are intended to appeal to female audiences.
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