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Southbound Barbers
Brand Design
Typography
date. Aug. 2023
The branding strategy for Southbound Barbers endeavors to elevate the profile of the client's intimate barber shop while evoking the distinctive aesthetic of a motorcycle gang. Emphasizing a balance between simplicity and allure, the primary goal is to cultivate a seamlessly cohesive brand that magnetizes clientele. Geared towards a demographic of young to middle-aged males, the design inspiration draws from the nostalgic allure of classics like "Smokey and the Bandit." Deliverables encompass a versatile logo adaptable across various platforms and merchandise, anchoring the brand identity.
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