top of page
Brand Strategy with Logo Packages
Brand Strategy,
Brand Identity, Social Media,
Website Design,
Merchandise Design

Client: Cones Ice Cream Shop

​​

Cones, a handcrafted soft-serve and hard-scooped ice cream shop in Canby, Oregon, needed a brand identity that reflected their fun, family-friendly vibe while embracing their signature pink aesthetic. Their goal was to create a look that would resonate with their community while highlighting the joy and creativity of their unique soft-serve experience.

Cones Portfolio_1-1.jpg
Cones Portfolio_2-1.jpg
Cones Portfolio_2-2.jpg

We began by identifying their mission: to bring smiles and sweetness to the Canby community through custom-crafted ice cream. Their personality—playful, welcoming, and distinctly modern—guided the design. The resulting brand identity blends a bold pink palette with clean, contemporary typography and soft-serve-inspired illustrations that convey joy and indulgence.

Cones Portfolio_4.jpg
Cones Portfolio_5-1.jpg
Cones Portfolio_7-2.jpg

The deliverables included a cohesive logo suite, fun and vibrant packaging designs, and social media templates that capture the essence of their tagline, “Mix in the Yum.” From custom cups to storefront signage, every element of the design reflects Cones’ mission to create memorable ice cream moments.

Cones Portfolio (2).jpg
Cones Portfolio_7-1.jpg
Cones Portfolio_5-2.jpg

Since the project’s completion in June 2023, Cones has become a beloved local destination, known not just for their delicious creations but also for their eye-catching branding. Their bright and inviting visual identity draws in families, friends, and ice cream lovers of all ages, making every visit an unforgettable treat.

Cones Portfolio_8.jpg
Cones Portfolio_9-1.jpg
Cones Portfolio_9-2.jpg

© 2022 by Emily Prall

bottom of page